EMarketing strategies for the complex sale (Record no. 604125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00912nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180821s2010 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071628648 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Cutter | ALB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Albee, Ardath |
| 245 ## - TITLE STATEMENT | |
| Title | EMarketing strategies for the complex sale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products-and your competitors-they can make buying decisions without ever communicating with you. Doing what you've always done simply won't work anymore;you must entirely rethink how you attract and compel buying behavior." "With eMarketing Strategies for the." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Computer network |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 21/08/2018 | World Book Links | 1858.00 | 658.872 ALB | SIBMH-B-10149 | 05/03/2019 | Books |
