Everything I Know about Marketing I Learned From Google

By:

Goldman, Aaron

Material type: Text

TextPublication details: Tata McGraw-Hill Education Private Limited 2010 New Delhi.Description: x, 341 pages: illustrations; 24 cmISBN:

9780071074216

Subject(s):

DDC classification:

658.8 GOL

Summary: "In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.8 GOL (Browse shelf(Opens below))	Available		SIBMH-B-10110
Books	Symbiosis Institute of Business Management - Hyderabad			Available		SIBMH-B-2420

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"In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos."

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