Everything I Know about Marketing I Learned From Google (Record no. 604086)

MARC details
000 -LEADER
fixed length control field 01149nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180821s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071074216
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter GOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Goldman, Aaron
245 ## - TITLE STATEMENT
Title Everything I Know about Marketing I Learned From Google
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw-Hill Education Private Limited
Date of publication, distribution, etc 2010
Place of publication, distribution, etc New Delhi.
300 ## - PHYSICAL DESCRIPTION
Extent x, 341 pages: illustrations; 24 cm
520 ## - SUMMARY, ETC.
Summary, etc "In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos."<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Google Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Internet
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Nonfiction
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code Shelving location Source of acquisition Full call number
        Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad 21/01/2016 895.00 SIBMH-B-2420 25/07/2022 Books          
        Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad 21/08/2018 695.00 SIBMH-B-10110 11/12/2023 Books Dewey Decimal Classification General Book General World Book Links 658.8 GOL