Everything I Know about Marketing I Learned From Google

Goldman, Aaron

Everything I Know about Marketing I Learned From Google - New Delhi. Tata McGraw-Hill Education Private Limited 2010 - x, 341 pages: illustrations; 24 cm

"In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos."


9780071074216


Business and Management
Google Internet marketing
Marketing
Marketing Internet
Marketing channels
Nonfiction

658.8 / GOL