Monopoly rules how to find, capture, and control the most lucrative markets in any business

By:

Lele, Milind M

Material type: Text

TextPublication details: Crown Business 2005 New York Description: 223 pages ; 22 cmISBN:

9781400049721

Subject(s):

DDC classification:

658.575 LEL

Summary: "What people on the front lines - making, marketing, and selling products and services - really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how." "Customers are changing and the homogenous mass market has gone the way of the nickel soda. Now the game is winning market segments. In this world, Monopoly Rules provides a new way to think and take action and stay ahead of the game."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.575 LEL (Browse shelf(Opens below))	Available		SIBMH-B-9741

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Previous	658.562092 JUR Architect of quality: the autobiography of M. Juran	658.575 ESS A fine line	658.575 FRA Product creation	658.575 LEL Monopoly rules	658.575 WHE Leading product development: the senior manager's guide to creating and shaping the enterprise	658.7 BAS Total supply chain management	658.7 BAU Lean logistics:	Next

"What people on the front lines - making, marketing, and selling products and services - really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how." "Customers are changing and the homogenous mass market has gone the way of the nickel soda. Now the game is winning market segments. In this world, Monopoly Rules provides a new way to think and take action and stay ahead of the game."

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