Monopoly rules
Lele, Milind M.
Monopoly rules how to find, capture, and control the most lucrative markets in any business - New York Crown Business 2005 - 223 pages ; 22 cm
"What people on the front lines - making, marketing, and selling products and services - really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how." "Customers are changing and the homogenous mass market has gone the way of the nickel soda. Now the game is winning market segments. In this world, Monopoly Rules provides a new way to think and take action and stay ahead of the game."
9781400049721
Business planning
New products
Management
Product life cycle
658.575 / LEL
Monopoly rules how to find, capture, and control the most lucrative markets in any business - New York Crown Business 2005 - 223 pages ; 22 cm
"What people on the front lines - making, marketing, and selling products and services - really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how." "Customers are changing and the homogenous mass market has gone the way of the nickel soda. Now the game is winning market segments. In this world, Monopoly Rules provides a new way to think and take action and stay ahead of the game."
9781400049721
Business planning
New products
Management
Product life cycle
658.575 / LEL
