Mobile marketing-fundamentals and strategy

By:

Varnali, Kaan

Contributor(s):

Material type: Text

TextPublication details: Tata McGraw-Hill 2011 New DelhiDescription: 163ISBN:

9780071332507

Subject(s):

DDC classification:

658.872 VAR

Summary: "Today, integrating a mobile marketing I platform into existing communication channels can be the difference betweensuccess and failure. Marketing has evolved by leaps and bounds in just the past few years. If you haven't already "gone mobile," you need to start now. Yesterday was too late."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.872 VAR (Browse shelf(Opens below))	Available		SIBMH-B-9609
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.872 VAR (Browse shelf(Opens below))	Available		SIBMH-B-7543

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Previous	658.872 RAP Listen first	658.872 SMI The new relationship marketing	658.872 VAR Mobile marketing-fundamentals and strategy	658.872 VAR Mobile marketing-fundamentals and strategy	659.072 JUG Advertising and public relations research	659.072 JUG Advertising and public relations research	659.1 JET Advertising management	Next

"Today, integrating a mobile marketing I platform into existing communication channels can be the difference betweensuccess and failure. Marketing has evolved by leaps and bounds in just the past few years. If you haven't already "gone mobile," you need to start now. Yesterday was too late."

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