Mobile marketing-fundamentals and strategy (Record no. 603585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180821s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071332507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Cutter | VAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varnali, Kaan |
| 245 ## - TITLE STATEMENT | |
| Title | Mobile marketing-fundamentals and strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw-Hill |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 163 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Today, integrating a mobile marketing I platform into existing communication channels can be the difference betweensuccess and failure. Marketing has evolved by leaps and bounds in just the past few years. If you haven't already "gone mobile," you need to start now. Yesterday was too late." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telecommunications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Toker, Aysegul |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yilmaz, Cengiz |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 11/07/2018 | World Book Links | 290.00 | 658.872 VAR | SIBMH-B-7543 | 20/01/2021 | Books | |||||
| Dewey Decimal Classification | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 21/08/2018 | World Book Links | 290.00 | 658.872 VAR | SIBMH-B-9609 | 31/12/2018 | Books |
