Mobile marketing-fundamentals and strategy

Varnali, Kaan

Mobile marketing-fundamentals and strategy - New Delhi Tata McGraw-Hill 2011 - 163

"Today, integrating a mobile marketing I platform into existing communication channels can be the difference betweensuccess and failure. Marketing has evolved by leaps and bounds in just the past few years. If you haven't already "gone mobile," you need to start now. Yesterday was too late."

9780071332507


Marketing channels
Telemarketing
Telecommunications
Mobile

658.872 / VAR