Sales force management leadership, innovation, technology

By:

Johnston, Mark W

Contributor(s):

Marshall, Greg W

Material type: Text

TextPublication details: New York Routledge 2016Edition: Twelfth editionDescription: 465ISBN:

9781138951723

Subject(s):

DDC classification:

658.8101 JOH

Summary: "n this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Reference	658.8101 JOH (Browse shelf(Opens below))	Available		SIBMH-B-9253

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Previous								Next
Previous	658.802 PER Strategic integrated marketing communication: theory and practice	658.802 PRO Strategic marketing: an introduction	658.8101 FRA Aligning strategy and sales: the choices, systems, and behaviors that drive effective selling	658.8101 JOH Sales force management	658.810954 VEN Sales and distribution management: an Indian perspective	658.812 GUM Total relationship marketing:	658.812 MUL Customer relationship management	Next

"n this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice."

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