Amazon cover image
Image from Amazon.com

Marketing strategy: the difference between marketing and markets

By: Material type: TextTextPublication details: London New York Routledge 2007Edition: 3rd edDescription: x, 316 p. ill. 24 cmISBN:
  • 9780750656757 (pbk.)
Subject(s): DDC classification:
  • 658.802 FIF
Online resources: Summary: 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought into focus in the text.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.802 FIF (Browse shelf(Opens below)) Available SIBMH-B-9218
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
658.80054 KRI Rural marketing: 658.80054 KRI Rural marketing: 658.802 ACE Successful marketing communications: 658.802 FIF Marketing strategy: 658.802 HAR HBR's 10 must reads on strategic marketing 658.802 HOO Marketing strategy and competitive positioning 658.802 HOO Marketing strategy and competitive positioning

Includes index.

'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought into focus in the text.

There are no comments on this title.

to post a comment.