Marketing strategy: (Record no. 601531)

MARC details
000 -LEADER
fixed length control field 00852cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071227s2007 ne a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750656757 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter FIF
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fifield, Paul
245 10 - TITLE STATEMENT
Title Marketing strategy:
Remainder of title the difference between marketing and markets
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
-- New York
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent x, 316 p.
Other physical details ill.
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought into focus in the text.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0803/2007282605.html">http://www.loc.gov/catdir/toc/fy0803/2007282605.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 15/05/2018 Shah Book House 1929.00 658.802 FIF SIBMH-B-9218 15/05/2018 3507.00 Books