Marketing strategy:
Fifield, Paul
Marketing strategy: the difference between marketing and markets - 3rd ed. - London New York Routledge 2007 - x, 316 p. ill. 24 cm.
Includes index.
'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought into focus in the text.
9780750656757 (pbk.)
Marketing--Management
658.802 / FIF
Marketing strategy: the difference between marketing and markets - 3rd ed. - London New York Routledge 2007 - x, 316 p. ill. 24 cm.
Includes index.
'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought into focus in the text.
9780750656757 (pbk.)
Marketing--Management
658.802 / FIF
