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Casting for big ideas: a new manifesto for agency managers
Material type:
TextPublication details: Hoboken, N.J. Wiley 2003Description: x, 246 p. 24 cmISBN: - 9780471309543
- 659.1125 JAF
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Symbiosis Institute of Business Management - Hyderabad General | General Bo | 659.1125 JAF (Browse shelf(Opens below)) | Available | SIBMH-B-9022 |
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| 659.1 ZYM The end of advertising as we know it | 659.1092 OTH Adland: searching for the meaning of life on a branded planet | 659.10954 PAR Brand building advertising | 659.1125 JAF Casting for big ideas: | 659.2072 DAY Qualitative research methods in public relations and marketing communications | 659.2072 DAY Qualitative research methods in public relations and marketing communications | 660.6 SCH Chips, clones, and living beyond 100 |
"An Adweek book."
Includes bibliographical references ([231]-235) and index.
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