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Casting for big ideas:

Jaffe, Andrew

Casting for big ideas: a new manifesto for agency managers - Hoboken, N.J. Wiley 2003 - x, 246 p. 24 cm.

"An Adweek book."

Includes bibliographical references ([231]-235) and index.

ISBN: 9780471309543

Subjects--Topical Terms:
Advertising & Promotion
Advertising agencies - Management

Dewey Class. No.: 659.1125 / JAF

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