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Marketing research: customer insights and managerial action

By: Contributor(s): Material type: TextTextPublication details: New Delhi Cengage Learning 2014Edition: 8th editionDescription: xxvi, 478 pages. illustrations 29 cmISBN:
  • 9788131529409
Subject(s): DDC classification:
  • 658.83 BRO
Summary: This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Non-fiction 658.83 BRO (Browse shelf(Opens below)) Available SIBMH-B-8892
Books Books Symbiosis Institute of Business Management - Hyderabad General Non-fiction 658.83 BRO (Browse shelf(Opens below)) Available SIBMH-B-8893
Books Books Symbiosis Institute of Business Management - Hyderabad General Non-fiction 658.83 BRO (Browse shelf(Opens below)) Available SIBMH-B-8894
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.83 BER Marketing research 658.83 BER Marketing research 658.83 BER Marketing research 658.83 BRO Marketing research: 658.83 BRO Marketing research: 658.83 BRO Marketing research: 658.83 BUR Marketing research

Includes bibliographical references and index.

This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.

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