Marketing research: (Record no. 595487)

MARC details
000 -LEADER
fixed length control field 00842cam a22002054i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130807s2014 ctua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131529409
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter BRO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Tom J.
245 10 - TITLE STATEMENT
Title Marketing research:
Remainder of title customer insights and managerial action
250 ## - EDITION STATEMENT
Edition statement 8th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 478 pages.
Other physical details illustrations
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Suter, Tracy A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A. Jr.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 11/12/2017 Shah Book House 499.00 658.83 BRO SIBMH-B-8892 11/12/2017 Books
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 11/12/2017 Shah Book House 499.00 658.83 BRO SIBMH-B-8893 11/12/2017 Books
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 11/12/2017 Shah Book House 499.00 658.83 BRO SIBMH-B-8894 11/12/2017 Books