Marketing research:
Brown, Tom J.
Marketing research: customer insights and managerial action - 8th edition. - New Delhi Cengage Learning 2014 - xxvi, 478 pages. illustrations 29 cm
Includes bibliographical references and index.
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
9788131529409
Marketing research
658.83 / BRO
Marketing research: customer insights and managerial action - 8th edition. - New Delhi Cengage Learning 2014 - xxvi, 478 pages. illustrations 29 cm
Includes bibliographical references and index.
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
9788131529409
Marketing research
658.83 / BRO
