Aaker on branding: 20 principles that drive success

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Material type: Text

TextPublication details: New Delhi Sage 2015Description: xiv, 235 pages 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	658.827 AAK (Browse shelf(Opens below))	Available		SIBMH-B-8855
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	658.827 AAK (Browse shelf(Opens below))	Available		SIBMH-B-8856

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Previous	658.812 MET Successful service operations management	658.812 MUK Customer focus new imperative vol.I	658.812 PEP The one to one manager: real-world lessons in customer relationship management	658.827 AAK Aaker on branding: 20 principles that drive success	658.827 AAK Aaker on branding: 20 principles that drive success	658.827 AAK Managing brand equity: capitalizing on the value of a brand name	658.827 AAK Managing brand equity: capitalizing on the value of a brand name	Next

Includes bibliographical references and index.

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