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Aaker on branding: 20 principles that drive success

Aaker, David A.

Aaker on branding: 20 principles that drive success - New Delhi Sage 2015 - xiv, 235 pages 22 cm

Includes bibliographical references and index.

ISBN: 9789351503903

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)

Dewey Class. No.: 658.827 / AAK

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