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Advertising and promotions : an IMC perspective
Material type:
TextPublication details: Tata McGraw-Hill, 2012. New Delhi : Description: xxx, 987 p. : illustrations (some color) ; 24 cmISBN: - 9780070080317
- 659.1 SHA
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Symbiosis Centre for Management Studies-Noida Reference | Reference | 659.1 SHA (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | SCMSN-B-2541 | |
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Symbiosis Centre for Management Studies-Noida | 659.1 SHA (Browse shelf(Opens below)) | Available | SCMSN-B-2542 | ||
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Symbiosis Centre for Management Studies-Noida | 659.1 SHA (Browse shelf(Opens below)) | Available | SCMSN-B-2543 | ||
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Symbiosis Centre for Management Studies-Noida | 659.1 SHA (Browse shelf(Opens below)) | Available | SCMSN-B-2544 | ||
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Symbiosis Centre for Management Studies-Noida | 659.1 SHA (Browse shelf(Opens below)) | Available | SCMSN-B-2545 |
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| 659.1 KAP Advertising and personal selling | 659.1 OGI Ogilvy on advertising | 659.1 RIE Positioning : | 659.1 SHA Advertising and promotions : | 659.1 SHA Advertising : | 659.1 SHI Integrated marketing communication in advertising and promotion | 659.1 WEL Advertising : |
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