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Advertising and promotions :

Shah, Kruti

Advertising and promotions : an IMC perspective - New Delhi : Tata McGraw-Hill, 2012. - xxx, 987 p. : illustrations (some color) ; 24 cm.

ISBN: 9780070080317

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

Dewey Class. No.: 659.1 SHA

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