Advertising and promotions : (Record no. 59516)

MARC details
000 -LEADER
fixed length control field 00625nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220202094934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130628s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070080317
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah, Kruti
245 ## - TITLE STATEMENT
Title Advertising and promotions :
Remainder of title an IMC perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw-Hill,
Date of publication, distribution, etc 2012.
Place of publication, distribution, etc New Delhi :
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 987 p. :
Other physical details illustrations (some color) ;
Dimensions 24 cm.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source New Book Corner, Noida
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term OCLC
Topical term or geographic name as entry element Sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out Total Renewals
    Dewey Decimal Classification   Restricted Access Not For Loan Reference Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida Reference 04/07/2013 650.00   659.1 SHA SCMSN-B-2541 04/07/2013 04/07/2013 Books    
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida   04/07/2013 650.00 6 659.1 SHA SCMSN-B-2542 20/02/2019 04/07/2013 Books 09/02/2019  
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida   04/07/2013 650.00 9 659.1 SHA SCMSN-B-2543 15/03/2019 04/07/2013 Books 04/03/2019 2
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida   04/07/2013 650.00 14 659.1 SHA SCMSN-B-2544 23/06/2023 04/07/2013 Books 01/06/2023 3
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida   04/07/2013 650.00 6 659.1 SHA SCMSN-B-2545 25/02/2019 04/07/2013 Books 30/01/2019 2