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Beyond advertising : creating value through all customer touchpoints
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TextPublication details: New Delhi : Wiley, 2016.Edition: 2ndDescription: xxi, 237 p. ; 24 cmISBN: - 9788126563418 (hardback : alk. paper)
- 659.1 WIN
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Symbiosis Centre for Management Studies-Noida | Reference | 659.1 WIN (Browse shelf(Opens below)) | Not For Loan (Restricted Access) | SCMSN-B-7504 | |
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Symbiosis Centre for Management Studies-Noida | 659.1 WIN (Browse shelf(Opens below)) | Available | SCMSN-B-7505 | ||
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Symbiosis Centre for Management Studies-Noida | 659.1 WIN (Browse shelf(Opens below)) | Available | SCMSN-B-7506 | ||
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Symbiosis Centre for Management Studies-Noida | 659.1 WIN (Browse shelf(Opens below)) | Available | SCMSN-B-7507 | ||
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Symbiosis Centre for Management Studies-Noida | 659.1 WIN (Browse shelf(Opens below)) | Available | SCMSN-B-7508 |
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| 659.1 SHA Advertising: Planning and implementations | 659.1 SHI Integrated marketing communication in advertising and promotion | 659.1 WEL Advertising : | 659.1 WIN Beyond advertising : | 659.111 SIS Advertising media planning | 659.132 SUL Hey Whipple squeeze this! : | 659.142 HER Radios niche marketing revolution : |
Includes bibliographical references (pages 223-236) and index.
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