Beyond advertising :

Wind, Yoram,

Beyond advertising : creating value through all customer touchpoints - 2nd - New Delhi : Wiley, 2016. - xxi, 237 p. ; 24 cm.

Includes bibliographical references (pages 223-236) and index.

9788126563418 (hardback : alk. paper)


Advertising.
Communication in marketing.
Customer relations.
BUSINESS & ECONOMICS / Customer Relations.

659.1 / WIN