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The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.
Material type:
TextDescription: xxvi, 322 pages ; 23 cmISBN: - 9780670089758
- 658.82 BHA
- HF5415.1255 .B475 2017
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis International University Central Library | 658.82 BHA (Browse shelf(Opens below)) | Available | SIU-B-49883 |
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| 658.81/MCC 41633 The Art of Modern Sales Management: / | 658.81/PAN 41577 Sales and distribution management / | 658.81/VEN 39258 Sales and Distribution Management : | 658.82 BHA The curious marketer : | 658.82 BUR 10948 PROMOTION MANAGEMENT | 658.82 CAR 11733 FREE LUNCH ON WALL STREET | 658.82 CUM 7723 SALES PROMOTION |
Includes bibliographical references (pages 319-322).
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