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The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.

By: Material type: TextTextDescription: xxvi, 322 pages ; 23 cmISBN:
  • 9780670089758
Subject(s): DDC classification:
  • 658.82 BHA
LOC classification:
  • HF5415.1255 .B475 2017
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 658.82 BHA (Browse shelf(Opens below)) Available SIU-B-49883

Includes bibliographical references (pages 319-322).

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