The curious marketer :

Bhat, Harish, 1962 or 1963-

The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan. - xxvi, 322 pages ; 23 cm

Includes bibliographical references (pages 319-322).

9780670089758

Library of Congress -- New Delhi Overseas Office

2017325635


Branding (Marketing)--India.
Consumer behavior--India.

HF5415.1255 / .B475 2017

658.82 BHA