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Strategic Marketing Management: Text and Cases Gupta S.L.
Material type:
TextPublication details: New Delhi Atlantic Publisher 2009Description: 541 pages, HBISBN: - 9788126912551
- 658.8 / GUP SIMS-B-021420
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Symbiosis Institute of Management Studies SIMS-33/1 | 658.8 / GUP SIMS-B-021420 (Browse shelf(Opens below)) | Available | SIMS-B-21420 | |
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Symbiosis Institute of Management Studies SIMS-7/14.3 | 658.8 / GUP SIMS-B-021421 (Browse shelf(Opens below)) | Available | SIMS-B-21421 |
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| 658.8 Digital Marketing | 658.8 Success in Marketing: Know the Mantras | 658.8.0722 SIMS-B-021524 MARKETING STRATEGY CASEBOOK | 658.8 / GUP SIMS-B-021421 Strategic Marketing Management: Text and Cases | 658.8 / LEE SIMS-B-021521 Marketing Strategy: A life cycle approach | 658.8 Par Strategic Marketing Management | 658.8 WES Strategic Marketing |
The book Strategic Marketing Management Text and Cases has been written keeping in view the needs if Indian B-schools covering courses like M.B.A. P.G.D.M. and M.com.
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