Strategic Marketing Management: Text and Cases

Gupta S.L.

Strategic Marketing Management: Text and Cases Gupta S.L. - New Delhi Atlantic Publisher 2009 - 541 pages, HB

The book Strategic Marketing Management Text and Cases has been written keeping in view the needs if Indian B-schools covering courses like M.B.A. P.G.D.M. and M.com.


9788126912551

658.8 / GUP / SIMS-B-021420