Strategic Marketing Management: Text and Cases (Record no. 591658)

MARC details
000 -LEADER
fixed length control field 00580nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171007b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126912551
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 / GUP
Cutter SIMS-B-021420
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta S.L.
245 ## - TITLE STATEMENT
Title Strategic Marketing Management: Text and Cases
Statement of responsibility, etc Gupta S.L.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Atlantic Publisher
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 541 pages, HB
520 ## - SUMMARY, ETC.
Summary, etc The book Strategic Marketing Management Text and Cases has been written keeping in view the needs if Indian B-schools covering courses like M.B.A. P.G.D.M. and M.com. <br/>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-33/1 07/10/2017 1250.00 658.8 / GUP SIMS-B-021420 SIMS-B-21420 20/03/2023 Books
    Dewey Decimal Classification     Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-7/14.3 07/10/2017 1250.00 658.8 / GUP SIMS-B-021421 SIMS-B-21421 03/11/2022 Books