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Retail management

By: Contributor(s): Material type: TextTextPublication details: Oxford University Press 2016 New DelhiEdition: 3rd edDescription: xxv, 427; illustrations, map; 24 cmISBN:
  • 9780199467440
Subject(s): DDC classification:
  • 658.87 BAJ
Summary: This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.87 BAJ (Browse shelf(Opens below)) Not For Loan SIBMH-B-8712
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.87 BAJ (Browse shelf(Opens below)) Available SIBMH-B-8713
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.87 BAJ (Browse shelf(Opens below)) Available SIBMH-B-8714
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.87 BAJ (Browse shelf(Opens below)) Available SIBMH-B-8715
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.87 BAJ (Browse shelf(Opens below)) Available SIBMH-B-8716
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
658.870 AYE Retail Supply Chain Management 658.87 BAJ Retail management 658.87 BAJ Retail management 658.87 BAJ Retail management 658.87 BAJ Retail management 658.87 BAJ Retail management 658.87 BER Retail management:

This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.

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