Retail management
Bajaj, Chetan
Retail management - 3rd ed. - New Delhi Oxford University Press 2016 - xxv, 427; illustrations, map; 24 cm
This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.
9780199467440
Management
Retail trade
India
658.87 / BAJ
Retail management - 3rd ed. - New Delhi Oxford University Press 2016 - xxv, 427; illustrations, map; 24 cm
This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.
9780199467440
Management
Retail trade
India
658.87 / BAJ
