Retail management

By:

Bajaj, Chetan

Contributor(s):

Material type: Text

TextPublication details: Oxford University Press 2016 New DelhiEdition: 3rd edDescription: xxv, 427; illustrations, map; 24 cmISBN:

9780199467440

Subject(s):

DDC classification:

658.87 BAJ

Summary: This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.87 BAJ (Browse shelf(Opens below))	Not For Loan	SIBMH-B-8712
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.87 BAJ (Browse shelf(Opens below))	Available	SIBMH-B-8713
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.87 BAJ (Browse shelf(Opens below))	Available	SIBMH-B-8714
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.87 BAJ (Browse shelf(Opens below))	Available	SIBMH-B-8715
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.87 BAJ (Browse shelf(Opens below))	Available	SIBMH-B-8716

This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.

There are no comments on this title.

to post a comment.