Business analytics : applications to consumer marketing

By:

Kuruganti, Sandhya

Contributor(s):

Basu, Hindol

Material type: Text

TextPublication details: McGraw Hill Education (India) Private Limited New Delhi 2015Description: 716ISBN:

9789351341598

Subject(s):

DDC classification:

658.83 KUR

Summary: "Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing."

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 KUR (Browse shelf(Opens below))	Available	SIBMH-B-7128
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 KUR (Browse shelf(Opens below))	Available	SIBMH-B-7129
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 KUR (Browse shelf(Opens below))	Available	SIBMH-B-7130
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 KUR (Browse shelf(Opens below))	Available	SIBMH-B-7131
Books	Symbiosis Institute of Business Management - Hyderabad General	Reference	658.83 KUR (Browse shelf(Opens below))	Not For Loan	SIBMH-B-7132

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"Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing."

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