Business analytics : applications to consumer marketing (Record no. 586021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01097nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170331s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351341598 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Cutter | KUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kuruganti, Sandhya |
| 245 ## - TITLE STATEMENT | |
| Title | Business analytics : applications to consumer marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 716 |
| 365 ## - TRADE PRICE | |
| Price amount | 1250.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Statistical methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Basu, Hindol |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 31/03/2017 | Shah Book House | 1250.00 | 658.83 KUR | SIBMH-B-7128 | 31/03/2017 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 31/03/2017 | Shah Book House | 1250.00 | 658.83 KUR | SIBMH-B-7129 | 31/03/2017 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 31/03/2017 | Shah Book House | 1250.00 | 658.83 KUR | SIBMH-B-7130 | 31/03/2017 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 31/03/2017 | Shah Book House | 1250.00 | 658.83 KUR | SIBMH-B-7131 | 24/09/2020 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 31/03/2017 | Shah Book House | 1250.00 | 658.83 KUR | SIBMH-B-7132 | 24/09/2020 | Books |
