Business analytics : applications to consumer marketing
Kuruganti, Sandhya
Business analytics : applications to consumer marketing - New Delhi McGraw Hill Education (India) Private Limited 2015 - 716
"Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing."
9789351341598
Marketing
Statistical methods
Strategic planning
Industrial management
658.83 / KUR
Business analytics : applications to consumer marketing - New Delhi McGraw Hill Education (India) Private Limited 2015 - 716
"Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing."
9789351341598
Marketing
Statistical methods
Strategic planning
Industrial management
658.83 / KUR
