Advertising and Promotions: An Integrated Brand Approach

By:

Semenik Richard & Allen Chris T

Material type: Text

TextPublication details: Delhi Cengage Learning 2012Edition: 6th editionDescription: 710ISBN:

978-81-315-1738-3

Subject(s):

DDC classification:

659.1 SEM/ALI

Summary: Contents: Advertising and integrated brand promotion in business and society, analyzing the environment for advertising and integrated brand promotion, creative process, placing the message in conventional and new media, integrated brand promotion etc.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15602
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15603
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15604
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15605
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15606
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15607
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15608
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15609
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15610
Books	Symbiosis Institute of International Business General Stacks	659.1 (Browse shelf(Opens below))	Available	SIIB-B-15611

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Contents: Advertising and integrated brand promotion in business and society, analyzing the environment for advertising and integrated brand promotion, creative process, placing the message in conventional and new media, integrated brand promotion etc.

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