Advertising and Promotions: An Integrated Brand Approach (Record no. 583923)

MARC details
000 -LEADER
fixed length control field 00865nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190520150628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170208b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-315-1738-3
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SEM/ALI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Semenik Richard & Allen Chris T.
245 ## - TITLE STATEMENT
Title Advertising and Promotions: An Integrated Brand Approach
250 ## - EDITION STATEMENT
Edition statement 6th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 710
365 ## - TRADE PRICE
Price amount 699
520 ## - SUMMARY, ETC.
Summary, etc Contents: Advertising and integrated brand promotion in business and society, analyzing the environment for advertising and integrated brand promotion, creative process, placing the message in conventional and new media, integrated brand promotion etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING BRAND (G-08)
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Marketing, Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition 6th edition
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15602 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15603 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15604 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15605 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15606 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15607 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15608 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15609 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15610 08/02/2017 08/02/2017 Books
    Dewey Decimal Classification     Symbiosis Institute of International Business Symbiosis Institute of International Business General Stacks 28/01/2017 Forward 699.00 8322/18.01.2017   659.1 SIIB-B-15611 08/02/2017 08/02/2017 Books