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Advertising and Promotions: An Integrated Brand Approach

By: Material type: TextTextPublication details: Delhi Cengage Learning 2012Edition: 6th editionDescription: 710ISBN:
  • 978-81-315-1738-3
Subject(s): DDC classification:
  • 659.1 SEM/ALI
Summary: Contents: Advertising and integrated brand promotion in business and society, analyzing the environment for advertising and integrated brand promotion, creative process, placing the message in conventional and new media, integrated brand promotion etc.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15602
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15603
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15604
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15605
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15606
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15607
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15608
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15609
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15610
Books Books Symbiosis Institute of International Business General Stacks 659.1 (Browse shelf(Opens below)) Available SIIB-B-15611

Contents: Advertising and integrated brand promotion in business and society, analyzing the environment for advertising and integrated brand promotion, creative process, placing the message in conventional and new media, integrated brand promotion etc.

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