The Brand Challenge: Adapting Branding to Sectorial Imperatives Edited by Kompella Kartikeya

By:

Kompella Kartikeya [Editor ]

Material type: Text

TextPublication details: Great Britain Kogan Page 2015Description: 338ISBN:

978-0-7494-7015-9

Subject(s):

DDC classification:

658.8

Summary: This book brings together some of the world's leading brand experts to provide a unique examination of the nuances of building in particular sectors from luxury goods to finance to no-for-profit.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-15337

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Previous	658.8 INDIAN JOURNAL OF MARKETING (SEP.2013 TO MARCH 2014 )	658.8 INDIAN JOURNAL OF MARKETING (MAY 2014 TO DEC. 2014 )	658.8 Management Research	658.8 The Brand Challenge: Adapting Branding to Sectorial Imperatives	658.8 Global Marketing: Contemporary theory, practice and cases	658.8 Asia Branding	658.8 ACTION RESEARCH IN BUSINESS AND MANAGEMENT	Next

This book brings together some of the world's leading brand experts to provide a unique examination of the nuances of building in particular sectors from luxury goods to finance to no-for-profit.

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