The Brand Challenge: Adapting Branding to Sectorial Imperatives
Kompella Kartikeya
The Brand Challenge: Adapting Branding to Sectorial Imperatives Edited by Kompella Kartikeya - Great Britain Kogan Page 2015 - 338
This book brings together some of the world's leading brand experts to provide a unique examination of the nuances of building in particular sectors from luxury goods to finance to no-for-profit.
978-0-7494-7015-9
MARKETING BRAND (R-31)
Advertising
658.8
The Brand Challenge: Adapting Branding to Sectorial Imperatives Edited by Kompella Kartikeya - Great Britain Kogan Page 2015 - 338
This book brings together some of the world's leading brand experts to provide a unique examination of the nuances of building in particular sectors from luxury goods to finance to no-for-profit.
978-0-7494-7015-9
MARKETING BRAND (R-31)
Advertising
658.8
