The Brand Challenge: Adapting Branding to Sectorial Imperatives (Record no. 582337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00784nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170602101610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161229b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-7015-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kompella Kartikeya |
| Relator term | Editor |
| 245 ## - TITLE STATEMENT | |
| Title | The Brand Challenge: Adapting Branding to Sectorial Imperatives |
| Statement of responsibility, etc | Edited by Kompella Kartikeya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Great Britain |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 338 |
| 365 ## - TRADE PRICE | |
| Price amount | 3555 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book brings together some of the world's leading brand experts to provide a unique examination of the nuances of building in particular sectors from luxury goods to finance to no-for-profit. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING BRAND (R-31) |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Reference | Symbiosis Institute of International Business | Symbiosis Institute of International Business | Reference | 20/12/2016 | Vaibhav | 3555.00 | 3540/12.12.16 | 658.8 | SIIB-B-15337 | 29/12/2016 | 29/12/2016 | Books |
