Understanding media economics / Gillian Doyle.

By:

Doyle, Gillian

Material type: Text

TextPublication details: Sage Publications 2013Edition: Second editionDescription: xii, 216 pages : illustrations 26 cmISBN:

9781412930765 (hardcover)

Subject(s):

Mass media -- Economic aspects

DDC classification:

338.4730223 23 42352

LOC classification:

P96.E25 D69 2013

Contents:

1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.

Summary: "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	Reference	338.4730223/DOY 42352 (Browse shelf(Opens below))	Not For Loan		siu-b-42352

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Previous ed.: 2002.

Includes bibliographical references (pages 192-212) and index.

"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.

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