Understanding media economics / (Record no. 579064)

MARC details
000 -LEADER
fixed length control field 02225cam a2200361 i 4500
001 - CONTROL NUMBER
control field 17462855
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161005115938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120914t20132013caua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012949459
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA680512
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412930765 (hardcover)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn843035164
040 ## - CATALOGING SOURCE
Original cataloging agency NLE
Language of cataloging eng
Transcribing agency NLE
Description conventions rda
Modifying agency OCLCO
-- YDXCP
-- MEU
-- INU
-- KSU
-- MUU
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.E25
Item number D69 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4730223
Edition number 23
Item number 42352
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Gillian.
245 10 - TITLE STATEMENT
Title Understanding media economics /
Statement of responsibility, etc Gillian Doyle.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xii, 216 pages :
Other physical details illustrations
Dimensions 26 cm
365 ## - TRADE PRICE
Price amount Rs.7702.40
Price note 83.00 UKP
366 ## - TRADE AVAILABILITY INFORMATION
Source of availability status code A 4 Apple Books, Mumbai. Invoice no.12
500 ## - GENERAL NOTE
General note Previous ed.: 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 192-212) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
520 ## - SUMMARY, ETC.
Summary, etc "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Economic aspects.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference Symbiosis International University Central Library Symbiosis International University Central Library 05/10/2016 A 4 Apple Books, Mumbai. 7702.40   338.4730223/DOY 42352 siu-b-42352 05/10/2016 05/10/2016 Books