Understanding media economics / (Record no. 579064)
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000 -LEADER | |
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fixed length control field | 02225cam a2200361 i 4500 |
001 - CONTROL NUMBER | |
control field | 17462855 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161005115938.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120914t20132013caua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2012949459 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA680512 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781412930765 (hardcover) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn843035164 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | NLE |
Language of cataloging | eng |
Transcribing agency | NLE |
Description conventions | rda |
Modifying agency | OCLCO |
-- | YDXCP |
-- | MEU |
-- | INU |
-- | KSU |
-- | MUU |
-- | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | P96.E25 |
Item number | D69 2013 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 338.4730223 |
Edition number | 23 |
Item number | 42352 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Doyle, Gillian. |
245 10 - TITLE STATEMENT | |
Title | Understanding media economics / |
Statement of responsibility, etc | Gillian Doyle. |
250 ## - EDITION STATEMENT | |
Edition statement | Second edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Sage Publications |
Date of publication, distribution, etc | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 216 pages : |
Other physical details | illustrations |
Dimensions | 26 cm |
365 ## - TRADE PRICE | |
Price amount | Rs.7702.40 |
Price note | 83.00 UKP |
366 ## - TRADE AVAILABILITY INFORMATION | |
Source of availability status code | A 4 Apple Books, Mumbai. Invoice no.12 |
500 ## - GENERAL NOTE | |
General note | Previous ed.: 2002. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (pages 192-212) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass media |
General subdivision | Economic aspects. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | copycat |
d | 2 |
e | ncip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 05/10/2016 | A 4 Apple Books, Mumbai. | 7702.40 | 338.4730223/DOY 42352 | siu-b-42352 | 05/10/2016 | 05/10/2016 | Books |