Understanding media economics / Gillian Doyle.
By: Doyle, Gillian.Material type: TextPublisher: Sage Publications 2013Edition: Second edition.Description: xii, 216 pages : illustrations 26 cm.ISBN: 9781412930765 (hardcover).Subject(s): Mass media -- Economic aspectsDDC classification: 338.4730223
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|Books||Symbiosis International University Central Library||Reference||338.4730223/DOY 42352 (Browse shelf)||Not For Loan||siu-b-42352|
Previous ed.: 2002.
Includes bibliographical references (pages 192-212) and index.
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.
Other editions of this work
|Understanding media economics / by Doyle, Gillian.|