Darwin's brands : adapting for success / Anand Halve.
Material type:
TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012.Description: xvii, 168 p. : ill. ; 24 cmISBN: - 9788132107156 (paper back)
- 8132107152 (paper back)
- 658.827 23 42268
- HD69.B7 H347 2012
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Symbiosis International University Central Library | 658.827 HAL (Browse shelf(Opens below)) | Available | SIU-B-47619 | |
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| 658.827 HAL Darwin's brands : | 658.827/HAL 42268 Darwin's brands : | 658.827/HAL 42269 Darwin's brands : | 658.827/HAL 42270 Darwin's brands : | 658.827/HAL 42271 Darwin's brands : | 658.827/HAL 42272 Darwin's brands : | 658.827/HAL 42273 Darwin's brands : |
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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