Darwin's brands : (Record no. 578780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01837cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17055854 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160924124506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111123s2012 ii a b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011048334 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132107156 (paper back) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132107152 (paper back) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn758395121 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | DKAGE |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | H347 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | 42268 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halve, Anand Bhaskar, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Darwin's brands : |
| Remainder of title | adapting for success / |
| Statement of responsibility, etc | Anand Halve. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi, India ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 168 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Rs.395.00 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Source of availability status code | The Forward Books, Pune. Invoice no.8065 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers' preferences |
| Geographic subdivision | India. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | India |
| General subdivision | Economic conditions |
| Chronological subdivision | 1991- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Shelving location | Source of classification or shelving scheme | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis International University Central Library | Symbiosis International University Central Library | 05/11/2013 | Gangarams Book Bureau | 395.00 | 2 | 2 | 658.827 HAL | SIU-B-47619 | 02/08/2014 | 30/06/2014 | 05/11/2013 | Books | |||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 05/11/2013 | Sapna Book House | 395.00 | 2 | 658.827 HAL | SIU-B-47836 | 20/07/2016 | 04/07/2016 | 05/11/2013 | Books | ||||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 05/11/2013 | Sapna Book House | 395.00 | 5 | 4 | 658.827 HAL | SIU-B-47873 | 23/03/2016 | 21/03/2016 | 05/11/2013 | Books | |||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 05/11/2013 | Educational Supplies | 395.00 | 2 | 658.827 HAL | SIU-B-48286 | 28/02/2014 | 12/02/2014 | 05/11/2013 | Books | ||||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 05/11/2013 | Book Service Syndicate | 395.00 | 9 | 5 | 658.827 HAL | SIU-B-48410 | 05/10/2018 | 29/08/2018 | 05/11/2013 | Books | Book Cart | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 5 | 8 | 658.827/HAL 42268 | siu-b-42268 | 05/01/2024 | 16/12/2023 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 4 | 11 | 658.827/HAL 42269 | siu-b-42269 | 21/12/2018 | 20/07/2018 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 6 | 4 | 658.827/HAL 42270 | siu-b-42270 | 01/12/2019 | 11/01/2019 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 4 | 12 | 658.827/HAL 42271 | siu-b-42271 | 22/12/2021 | 03/12/2021 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 5 | 6 | 658.827/HAL 42272 | siu-b-42272 | 28/03/2024 | 08/07/2022 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 9 | 13 | 658.827/HAL 42273 | siu-b-42273 | 21/12/2024 | 16/08/2024 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 10 | 14 | 658.827/HAL 42274 | siu-b-42274 | 16/10/2023 | 15/09/2023 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 5 | 11 | 658.827/HAL 42276 | siu-b-42276 | 19/10/2023 | 31/08/2023 | 24/09/2016 | Books | Dewey Decimal Classification | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 24/09/2016 | The Forward Books, Pune. | 395.00 | 3 | 1 | 658.827/HAL 42277 | siu-b-42277 | 22/11/2018 | 22/11/2018 | 24/09/2016 | Books | Dewey Decimal Classification | 20/02/2019 |
