The cult of the luxury brand: inside Asia's love affair with luxury

By:

Chadha, Radha

Contributor(s):

Husband, Paul

Material type: Text

TextPublication details: Nicholas Brealey International London 2006Description: 314 pagesISBN:

9781904838050

Subject(s):

DDC classification:

306.34 CHA

Summary: 'The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94'

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	306.34 CHA (Browse shelf(Opens below))	Available		SIBMH-B-6772

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'The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94'

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