The cult of the luxury brand: inside Asia's love affair with luxury
Chadha, Radha
The cult of the luxury brand: inside Asia's love affair with luxury - London Nicholas Brealey International 2006 - 314 pages
'The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94'
9781904838050
Asia Brand name products Asia Marketing
Brand name products Social aspects
306.34 / CHA
The cult of the luxury brand: inside Asia's love affair with luxury - London Nicholas Brealey International 2006 - 314 pages
'The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94'
9781904838050
Asia Brand name products Asia Marketing
Brand name products Social aspects
306.34 / CHA
